Privacy Policy

Pricify Limited ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered address is 123 Builder's Lane, London, EC1A 1BB.

We may collect the following types of information: Personal information: • Name, email address, phone number, and postal address when you create an account or submit a quote request. • Business name, trading address, and company registration number for supplier accounts. Usage information: • Browser type, IP address, device information, and operating system. • Pages visited, time spent on pages, and navigation patterns. • Referring website addresses. Transaction information: • Quote requests and responses, credit purchases, and communication between buyers and suppliers through our platform.

We use the information we collect to: • Provide, maintain, and improve our services. • Process quote requests and facilitate communication between buyers and suppliers. • Send you service-related notifications, including quote updates and account alerts. • Process credit purchases and maintain transaction records. • Analyse usage patterns to improve user experience. • Comply with legal obligations and enforce our terms of service. We will not use your personal information for purposes beyond those described in this policy without your consent.

Under the UK GDPR, we process your personal data on the following legal bases: • Contract: Processing necessary to perform our contract with you (e.g., providing the Service, processing quotes). • Legitimate interests: Processing necessary for our legitimate business interests (e.g., improving our services, fraud prevention), where these are not overridden by your rights. • Consent: Where you have given us explicit consent (e.g., marketing communications). • Legal obligation: Processing necessary for compliance with legal obligations.

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device. We use the following types of cookies: • Essential cookies: Required for the website to function properly. These cannot be disabled. • Analytics cookies: Help us understand how visitors interact with our website. We use this data to improve our services. • Functional cookies: Remember your preferences and settings. You can control cookie settings through your browser. Please note that disabling certain cookies may affect the functionality of our website.

We may share your information with: • Suppliers: When you submit a quote request, relevant details are shared with suppliers in our network who may be able to fulfil your requirements. • Service providers: We use trusted third-party services for hosting, email delivery, payment processing, and analytics. These providers are contractually obligated to protect your data. • Legal requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities. We never sell your personal information to third parties for marketing purposes.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. • Account data: Retained for the duration of your account plus 2 years after closure. • Quote data: Retained for 6 years for accounting and legal purposes. • Usage data: Retained in anonymised form for up to 2 years. You may request deletion of your data at any time (see Your Rights below).

We implement appropriate technical and organisational measures to protect your personal information, including: • Encryption of data in transit and at rest. • Regular security assessments and vulnerability testing. • Access controls limiting who can view personal data. • Secure, PCI-compliant payment processing through our third-party provider. While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Under the UK GDPR, you have the following rights: • Right of access: Request a copy of the personal data we hold about you. • Right to rectification: Request correction of inaccurate or incomplete data. • Right to erasure: Request deletion of your personal data in certain circumstances. • Right to restrict processing: Request that we limit how we use your data. • Right to data portability: Request a copy of your data in a machine-readable format. • Right to object: Object to processing based on legitimate interests or for direct marketing. • Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time. To exercise any of these rights, please contact us using the details below. We will respond to your request within one month.

Your data is primarily stored and processed within the United Kingdom and the European Economic Area (EEA). If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a revised effective date. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at: Pricify Limited Data Protection Officer 123 Builder's Lane London, EC1A 1BB Email: privacy@pricify.co.uk Phone: 020 7946 0958 You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you are not satisfied with our response.